Jaguar corporate suicide by “marketing”?

[socalspitfireguru]

I think I'm going to be sick 

[mattius]

Look familiar?

Rolls Royce Spectre

 

**Courtesy of Chris Harris 

[Escadrille Ecosse]

11 minutes ago, mattius said:

Look familiar?

Rolls Royce Spectre

 

**Courtesy of Chris Harris 

Imitation I the sincerest form of flattery. On the other hand....

[PaulAA]

32 minutes ago, Escadrille Ecosse said:

Imitation I the sincerest form of flattery. On the other hand....

That "copy nothing" strapline... Oh dear.

Underwhelming, I'd say, especially given that every manufacturer's long road to production is littered with fine and whacky-looking prototypes (list of sexy cars that never made it to production, anybody?) Harry Metcalf did his best to be optimistic about it, but gave up in the end:

I'd say that they've succumbed to that very masculine of afflictions, premature ejaculation.

[mpbarrett]

James May was interesting on Radio4 this morning saying if you are starting again why make it look like any other luxury car, when you don't need the long bonnet as there is no engine, and you can be completely radical! And it was too big.... But maybe if you are male and spend >100k you need it big for your ego......

[Nick Jones]

Willy substitute for rich cocks with small ones?

It’s the footballer profile again 

And yeah…. I knew it was a dead ringer for something. Copy nothing? Bah!

[yorkshire_spam]

To be honest I don't get all the fuss. A struggling car brand tries to do something different? Maybe it's because I don't really have any nostalgia/affiliation for the brand or the cars?

The F-Pace was a good step towards surviving as a company, but let's face it, the sort of market they had to e-types, xk8, f-types isn't really a growth area any more.

I was sadder when Land Rover stopped making Defenders - but it made commercial sense.

[mattius]

Actually test drove a new defender, cracking car, just not designed for the purpose the old one was.

I get that though, you'll sell a lot more defenders to school run mums than you will farmers.

But that jaggggg.. it's marketed to Markus whatever his name is and the likes.

[yorkshire_spam]

Just now, mattius said:

Actually test drove a new defender, cracking car, just not designed for the purpose the old one was.

I get that though, you'll sell a lot more defenders to school run mums than you will farmers.

But that jaggggg.. it's marketed to Markus whatever his name is and the likes.

I totally agree w.r.t. all the new Land Rover offerings, but my interest dried up at the end of the old Defender line and when the MK1 Discos stopped. If the new motor keeps them in business, keeps the marque alive and sells more to the school run brigade - more power to them. It's just not for me. 

Jags? I like the older cars, but never been in a position to own or run one, probably never will. No family or historical association with them. 

[Escadrille Ecosse]

41 minutes ago, Nick Jones said:

Willy substitute for rich cocks with small ones?

It’s the footballer profile again 

And yeah…. I knew it was a dead ringer for something. Copy nothing? Bah!

"Oh my, what a big bonnet you have..."

[mattius]

Does all this noise make my MK2 Jag bonnet ornament more valuable? Think it would look quite nice interrupting those clean lines...

It's all that was left of my Grandads after a fire.

[Escadrille Ecosse]

A bit too elegant I would suggest 

[PaulAA]

1 hour ago, mattius said:

Actually test drove a new defender, cracking car, just not designed for the purpose the old one was.

A colleague of mine over here is a serial Land Rover and Range Rover owner. He's had a hybrid Defender for just over two years and, despite liking it, has already decided that he'll dispose of it when the warranty expires at the end of year three - the road to repair ratio is too low and the dealer mechanics are already on first name terms with him.

2 hours ago, yorkshire_spam said:

A struggling car brand tries to do something different?

I think the irony is that JLR is very profitable, thanks to the LR bit of the business. I'm still mystified why they felt the need to savage a brand with long-established following and set of values, openly stating that they expect to take very little of the current customer base forward, instead of doing a BYD and starting afresh.

I know, it's sentimental pap which makes no commercial sense, and I am certainly not in the market for either a new Jaguar or a new jaGuar. But what has unfolded over the last fortnight almost seems like the pursuit of a vendetta.

[RedRooster]

Just can't get my head around a brand that made drivers cars, now going for posh school run ones instead. Mind the last one I fancied was an XKSS so what do I know. 

[mattius]

My old boss has an F Type R, I wasn't a fan of the modern jag's, but that cars a beast, lovely.

[John I]

16 hours ago, Escadrille Ecosse said:

"Oh my, what a big bonnet you have..."

“Does my bum look big in this”

[RogerH]

The front view with the headlight eyes looks as if it has come straight out of a sci-Ft film  possibly Terminator

 

Roger

[PaulAA]

1 hour ago, RogerH said:

The front view with the headlight eyes looks as if it has come straight out of a sci-Ft film  possibly Terminator

 

Roger

I was wondering whether it might be from Transformers and was waiting for the Type 00 to stand up and reveal itself to be Gay Dong Lover (ed: typo?) in a Miami Pink costume.

[JohnD]

 

16 minutes ago, PaulAA said:

 Gay Dong Lover .

"Raydon Glover" is Jaguar's CEO.   I think the above is a deranged Internet distortion.

But Jaguar have finally revealed the Type 00 ('Zero Zero') model, as above in "Miami Pink' or 'London Blue'.  Available for sale in 2025, if you belive it, at more than £100K.   Either way makes you wonder what they have been taking.

John

[PaulAA]

44 minutes ago, JohnD said:

 

"Raydon Glover" is Jaguar's CEO.   I think the above is a deranged Internet distortion.

Thank you, John. I need to improve my typing skills!

[JohnD]

Not you, Paul!   

I saw the same distortion on Reddit and other "social" websites.

[BiTurbo228]

On 12/3/2024 at 12:00 PM, mpbarrett said:

But maybe if you are male and spend >100k you need it big for your ego......

I feel like you are underestimating just how much this is propping up the sales of luxury car manufacturers. Just look at the sheer number and mass of colossal SUVs with half the practicality of a car half their size. Must make it patently clear that you have 'made it' to all and sundry.

Whether this will actually appeal to that market I have no idea. The concept is a little alien to me.

I don't think it's a terrible looking thing from a side-on view. At least it's not a discordant mess of creases and lines like so much modern 'styling'. Closer to the Volvo norm than the BMW norm, which is a good thing. The front is ghastly though, but that seems to be de rigeur for luxury cars recently.

I do find the tagline odd considering it's literally a copy-paste of an E-Type 2+2 using modern styling tropes (even down to the excessively blingy grille). But then I've always had a bit of an issue with marketing in general. It seems to work though, so what do I know? I'll stick to my multi-coloured diesel swapped XJ40 thankyou very much 

[mattius]

The impressive thing about these >100k cars is the depreciation, whilst you need the wallet to buy it, you also need to stomach loosing 50% in the first year.

My monthly Autotrader search for Bentley Continental GTs is gonna get me in trouble one day...

[Nick Jones]

1 hour ago, mattius said:

The impressive thing about these >100k cars is the depreciation, whilst you need the wallet to buy it, you also need to stomach loosing 50% in the first year.

My monthly Autotrader search for Bentley Continental GTs is gonna get me in trouble one day...

I think these are one of those cars (like a Porsche Cayenne and most of the Audi S cars) where if you can’t afford a new one…. You definitely can’t afford a used one.

[mattius]

But it's a W12 engine in the Bentley, what could possibly go wrong?